Consent management is a critical part of any data privacy strategy. Organizations must ensure that individuals are fully informed about how their data will be used and provide them with the ability to revoke their consent at any time. Obtaining and recording consent is the first step in any data privacy strategy. It is important to note that permission must be given informed and that individuals must be aware of all the implications of consenting. By asking customers to explicitly opt in or out of the use of their data, organizations can provide more personalized services and build better relationships with their customers. This benefits both organizations and customers, allowing organizations to understand their customers’ needs better and tailor their services accordingly. In contrast, customers have more control over how their data is used. Due to the requirements of the GDPR, the controller is responsible for demonstrating compliance with the processes used at any time. This means that the controller must prove that it collects data correctly, does not store it longer than necessary, and must be able to show when it deleted which data. In addition, the controller must be able to explain why data was stored. The audit helps you to be able to fulfill these obligations.